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CCTV is the largest television station in China, it belongs to the Chinese Government, it has no competitors and reaches 1 billion 280 million users and is completely free
CCTV has 22 different programming channels with different content
To demonstrate its appreciation for Italy, CMG has chosen to offer the Italian advertising market the best of the best: the flagship TV: CCTV-1 and CCTV 13 NEWS
THE OFFER RESERVED FOR THE EUROPEAN AND ITALIAN MARKET
To demonstrate its appreciation for Italy, CMG has chosen to offer the Italian advertising market the best of the best: the flagship TV: CCTV-1 and CCTV 13 NEWS
CCTV 1 is the main television channel in China in terms of influence, orientation, credibility and audience: it reaches an AVERAGE of
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3.82 million people per minute
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120 million people a day
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1.02 billion people per year.
The great advantage of advertising during NEWS
The Chinese people blindly believe in the truthfulness of the news broadcast by China Media Group's news programs, "News Station" is CMG's main reputational and economic asset, news is its main competitive resource, as well as the most authoritative and credible communication vector
The news is followed by all the Chinese people and the CMG news programs represent over 80% of the national information, therefore in China the advertising that is authorized before and after the news programs is considered qualitatively high level, truthful and above all a great honor for those who manage to obtain the available slots, given that they are the most requested of all.
CMG has therefore decided, to demonstrate with facts the importance it gives to Italy and its promotion path, to offer the positioning of Italian advertisements in the prime time slots of CCTV-1, with these advertising slots:
